RE/MAX International has been a sponsor of Children's Miracle Network since 1992 and has raised more than $33 million since that time, making them the second largest sponsor. The Miracle HomeŽ program generates the most donations. A Miracle Home creates an opportuity for the Sales Associate to make a pledge to his or her local Children's Miracle Network member hospital when that particular home is listed or sold. In addition, RE/MAX offices implement golf tournaments, mini stock car races, galas, sell cook books, or other fund raisers to support Children's Miracle Network.
A recent television commercial featuring Olympic gold medalist Mary Lou Retton highlighted the RE/MAX system's efforts and can be seen as part of their national ad campaign.
RE/MAX Associates generated more than $5 million in donations last year alone. Said Carolynn Bond, Liaison to Children's Miracle Network for RE/MAX International, "Our business is about more than just buying or selling homes. Our business is to care for families, and what better way to show that care and concern than to support Children's Miracle Network." Their current marketing tagline, "Outstanding Agents, Outstanding Results" applies not only to real estate, but to helping kids as well.